気まぐれ屋

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Collaborative Advantage How collaboration beats competition as a strategy for success【電子書籍】[ Paul Skinner ]

＜p＞＜strong＞'＜em＞Collaborative Advantage＜/em＞ offers the perfect recipe for successful businesses that improve lives'＜/strong＞ -- ＜strong＞Ben Cohen and＜/strong＞ ＜strong＞Jerry Greenfield, c****o-founders of Ben and Jerry's＜/strong＞＜/p＞ ＜p＞＜strong＞'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom' -- Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the ＜em＞Spectator's＜/em＞ 'Wiki Man'.＜/strong＞＜/p＞ ＜p＞Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.＜/p＞ ＜p＞He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.＜/p＞ ＜p＞You will gain access to world-leading techniques to enable you to:＜/p＞ ＜p＞・ Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.＜br /＞ ・ Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.＜br /＞ ・ De-couple your potential for growth from the level of resource your organization controls.＜/p＞ ＜p＞This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Common Knowledge? An Ethnography of Wikipedia【電子書籍】[ Dariusz Jemielniak ]

＜p＞With an emphasis on peer?produced content and collaboration, Wikipedia exemplifies a departure from traditional management and organizational models. This iconic "project" has been variously characterized as a hive mind and an information revolution, attracting millions of new users even as it has been denigrated as anarchic and plagued by misinformation. Have Wikipedia's structure and inner workings promoted its astonishing growth and enduring public relevance?＜/p＞ ＜p＞In ＜em＞Common Knowledge?＜/em＞, Dariusz Jemielniak draws on his academic expertise and years of active participation within the Wikipedia community to take readers inside the site, illuminating how it functions and deconstructing its distinctive organization. Against a backdrop of misconceptions about its governance, authenticity, and accessibility, Jemielniak delivers the first ethnography of Wikipedia, revealing that it is not entirely at the mercy of the public: instead, it balances open access and power with a unique bureaucracy that takes a page from traditional organizational forms. Along the way, Jemielniak incorporates fascinating cases that highlight the tug of war among the participants as they forge ahead in this pioneering environment.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Wikipedia, Work and Capitalism A Realm of Freedom?【電子書籍】[ Arwid Lund ]

＜p＞This book relates Wikipedians’ conceptions of their activities in terms of play, game, work and labour, to their views on Wikipedia and capitalism. The author identifies and compares ideology formations with each other, and with contemporary Marxist theory, providing critical evaluation of the perceived economic relation between peer production and capitalism. The book covers a range of topics including encyclopaedias and the digital revolution; Marxist approaches to cognitive capitalism; and crowdsourcing. The book richly contributes to the emerging literature of critical internet studies, providing a unique intersection of three fields of knowledge: social effects of digital technology; ideologies and politics of cognitive capitalism’s social relations; and the culture of contemporary capitalism.＜/p＞ ＜p＞＜em＞Wikipedia, Work and Capitalism＜/em＞ will be of interest to students and scholars across a range of disciplines including political economy, sociology and digital cultures, as wellas social activists, Wikipedians, and peer producers.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Liquid Leadership From Woodstock to WikipediaーMultigenerational Management Ideas That Are Changing the Way We Run Things【電子書籍】[ Brad Szollose ]

＜p＞Leaders can transform the generation gap in the workforce into an engine for generating maximum performance.＜/p＞ ＜p＞Easing the tensions between generations in the workforce demands a new type of leadership, one based on adaptability, transparency, and strength. With his actionable program, Brad Szollose shares the wisdom and the tools necessary for anyone to acquire the flexibility and insight of a liquid leader.＜/p＞ ＜p＞This wide-ranging discussion by a pioneering Internet entrepreneur provides an entirely new perspective on the major factors affecting businesses today. The author reveals seven immutable laws that can enable any leader to maximize the effectiveness of any organization. From placing people first to leaving a lasting legacy, the liquid leader knows just the right techniques to motivate individuals to perform at their best.＜/p＞ ＜p＞Liquid Leadership will help readers avoid getting caught up in a workforce culture clash and learn how a dynamic approach to everything from communication to social commitment can bridge the culture gap.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】El impacto medi?tico y pol?tico de WikiLeaks【電子書籍】[ Alberto Pamp?n Quian ]

＜p＞Este es el relato de c?mo se gest? la primera gran wikistory en la era de la sociedad red y uno de los acontecimientos m?s destacados del periodismo moderno: la historia del hacker australiano Julian Assange, de su organizaci?n WikiLeaks y de sus filtraciones masivas de documentos secretos. En este libro se ahonda en la filosof?a y ?tica hacker de Assange; se elucida la estrategia de una organizaci?n ciberespacial como WikiLeaks para conseguir el m?ximo impacto pol?tico mediante el m?ximo impacto en los mass media; se exponen las claves de la controvertida relaci?n de conveniencia entre WikiLeaks y la prensa tradicional, y se analiza el storytelling de partidarios, detractores y del propio Assange -h?roe o villano-, convertido en mito contempor?neo.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】How to Start a Hobby in Wikipedia How to Start a Hobby in Wikipedia【電子書籍】[ Weldon Eldridge ]

This publication will provide with valuable information on picking up a hobby in Wikipedia. With in-depth information and details, you will not only have a better understanding, but gain valuable knowledge of Wikipedia画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】WONDERING WHAT TO SAY DURING THE MEETING? STRATEGIES AND TOOLS TO HELP YOU PARTICIPATE MORE EFFECTIVELY IN MEETINGS【電子書籍】[ Clarence Bjorkarmann ]

＜p＞Do you hate being invited or forced to attend meetings?＜/p＞ ＜p＞Have you ever been disinterested in on goings in a meeting?＜/p＞ ＜p＞Are you stuck when you are forced to come up with new ideas?＜/p＞ ＜p＞Does clear thinking seem to elude you?＜/p＞ ＜p＞Do you ever sit there and say nothing and feel bad about it afterwards?＜/p＞ ＜p＞Do you need to prioritize your ideas more efficiently?＜/p＞ ＜p＞Do you have a difficult time organizing your thoughts?＜/p＞ ＜p＞Do you want turn on your thinking ability willingly?＜/p＞ ＜p＞Would better analytical abilities be helpful?＜/p＞ ＜p＞Do you need tools, frameworks to guide or structure your thinking?＜/p＞ ＜p＞Would you like to improve your ability to create new ideas, plan and communicate your thoughts, think strategically, and participate effortlessly and effectively in meetings?＜/p＞ ＜p＞If you answered ‘Yes! ‘ to any number of these questions then you will find some help in this ebook.＜/p＞ ＜p＞Let’s face it. You do not generally like meetings but somehow you simply cannot avoid them. There are meetings everywhere - planning meetings, impromptu meetings, Monday meetings, Friday meetings, weekly meetings, monthly meetings, bi-weekly meetings, annual meetings, evaluation meetings, staff meetings etc. Yes, there are even more meetings including some on cyberspace -workgroups, seminars, Web seminars(webinars), task forces, conferences, teleconferences, study groups, videoconferences, information sharing, podcast briefings, executive teams, work teams, collaborative wiki Web sites, advisory committees, boards meetings... you name it. So you might as well be armed with some tools.＜/p＞ ＜p＞This ebook contains some fairly simple strategies and others not-so-obvious that you can quickly employ to improve your contribution during meetings. The tips, and techniques contained in this ebook came from many different and diverse sources. I promise that you will learn more than you will need to improve your participation in meetings immediately.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Macrowikinomics New Solutions for a Connected Planet【電子書籍】[ Don Tapscott ]

＜p＞In their bestseller ＜em＞Wikinomics＜/em＞, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace.＜/p＞ ＜p＞This sequel shows that in more than a dozen fieldsーfrom finance to health care, science to education, the media to the environmentーwe have reached a historic turning point. Collaborative innovation is revolutionizing not only the way we work, but how we live, learn, create, govern, and care for one another. The wiki revolutions of the Arab Spring were only one example of how rebuilding civilization was not only possible but necessary.＜/p＞ ＜p＞With vivid examples from diverse sectors, ＜em＞Macrowikinomics＜/em＞ is a handbook for people everywhere seeking a transformation of industry and institutions by embracing a new set of guiding principles, including openness and interdependence. Tapscott and Williams argue that this new communications medium, like the printing press before it, is enabling nothing less than the birth of a new civilization.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Wissensmanagement, Wissenstransfer, Wissensnetzwerke Konzepte, Methoden, Erfahrungen【電子書籍】[ Richard Pircher ]

＜p＞Dieses Buch fasst den Stand von Wissensmanagement praxisorientiert zusammen; es richtet sich an F?hrungskr?fte aus kleinen, mittleren und gro?en Unternehmen oder Non-Profit-Organisationen, sowie an alle anderen Personen, die sich mit wissensorientiertem Management befassen, zum Beispiel aus HR, F&E, IT, Marketing oder Verwaltung und Controlling. Kompakte Beitr?ge - geschrieben aus Sicht der Unternehmen - bieten ?berblick ?ber Wissens-management, Wissenstransfer, Wissenssicherung, effektives Auffinden von Wissen und Wissenscontrolling/Wissensbilanz. Ein wesentlicher Aspekt liegt in der Darstellung von Querbeziehungen zu verwandten Managementans?tzen wie Qualit?ts-, Prozess- und Projektmanagement, soziale Netzwerke, Innovation und ethisches Management.＜br /＞ Fallbeispiele zeigen unter anderem auf, wie der Wissensabfluss durch Pensionierungen oder K?ndigungen reduziert werden kann, welcher Prozess die effektive Weitergabe von Erfahrungswissen unterst?tzt, wie Wissen f?r die Organisation in einem Wiki gesichert wird, wie vorhandenes Wissen schnell aufgefunden werden kann, wie Lernprozesse heute funktionieren, wie die Herausforderungen durch das Internet beantwortet werden oder wie eine Wissensbilanz die Entwicklung des intellektuellen Kapitals einer Organisation misst. Dabei werden auch Aspekte wie das ?berwinden von H?rden, erzielter Nutzen, Begleitma?nahmen und Folgeschritte behandelt.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Brand Valued How socially valued brands hold the key to a sustainable future and business success【電子書籍】[ Guy Champniss ]

＜p＞＜strong＞New techniques to refresh and recharge your brands＜/strong＞＜/p＞ ＜p＞How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.＜/p＞ ＜p＞The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital.＜/p＞ ＜p＞At last, there is a book that addresses the growing significance of social capital in the business world*. Brand Valued* explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trustーand even shared thinkingーnot to mention better sales.＜/p＞ ＜p＞＜em＞Brand Valued＜/em＞ will receive the full support of Havas, the fifth largest global communication and marketing services group in the world.＜/p＞ ＜p＞In easy to understand terms, and using concrete examples, ＜em＞Brand Valued＜/em＞ provides:＜/p＞ ＜ul＞ ＜li＞The tools necessary to stimulate dialogueーand new ways of thinkingーbetween a brand and its intended audience＜/li＞ ＜li＞Methods for extending brand messaging to wider audiences＜/li＞ ＜li＞Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour＜/li＞ ＜li＞Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems＜/li＞ ＜li＞Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets＜/li＞ ＜li＞A wiki component to the book in an accompanying website.＜/li＞ ＜/ul＞ ＜p＞Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】ICTs and the Millennium Development Goals A United Nations Perspective【電子書籍】

＜p＞This book attempts to create awareness about the UN-MDGs and how various ICT can be harnessed to appeal to different demographics. Current empirical evidence suggests that MDG awareness is relatively low particularly in developed countries, and that the levels of MDG awareness vary considerable across socioeconomic variables or demographics from United Nations perspective. It also examines how ICT can be used to bring about technical and social innovations strengthen livelihoods, support economic development, water and climate resilience and improve the education and health sectors and enhance development opportunities. Several studies are highlighted that reinforce the view that government support and private sector expertise and funding are important factors in ICT-based e-government solutions in developing countries.＜/p＞ ＜p＞The book also builds on the thesis that a strong connection between competencies in mathematics, science, and information communication/technology is required to build logical concepts and critical thinking skills. It also examines the opportunities and barriers of promoting students’ learning skills, including communication, cooperation, collaboration and connection using the Wiki tool under the blackboard platform. Finally, the book also highlights the challenges involved in application of ICT in education. This is significant for educators in order to surmount these obstacles and consequently successfully incorporate ICT into the educational system.＜/p＞ ＜p＞The chapters present the relevant literature on ICTs and the perceived barriers to ICT integration in basic education. They also focus on the implications of incorporating ICT in the basic educational system. The challenges confronting the integration of ICT in education are equally identified with a view to ensuring a more efficient application of ICT in attaining education for all.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace Reinventing Your Company in a Customer-Driven Marketplace【電子書籍】[ Sean Moffitt ]

＜h4＞Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands＜/h4＞ ＜p＞Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, ＜em＞WikiBrands＜/em＞ explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.＜/p＞ ＜p＞Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the ＜em＞total＜/em＞ blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.＜/p＞ ＜ul＞ ＜li＞Foreword by Don Tapscott, author of ＜em＞Wikinomics, Digital Capital＜/em＞, and ＜em＞Grown Up Digital＜/em＞＜/li＞ ＜li＞Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.＜/li＞ ＜li＞Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales＜/li＞ ＜/ul＞ ＜p＞＜strong＞Inside ＜em＞WikiBrands:＜/em＞＜/strong＞＜br /＞ The Six Benefits of Wiki Brand Advocacy ? Measurement and Metrics ? Community Management ? The B-to-B Wiki Brand ? The Personal Wiki Brand ? 25 Things to Know in 25 Minutes＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Activating the Tools of Social Media for Innovative Collaboration in the Enterprise【電子書籍】[ Elizabeth Fife ]

＜p＞The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes. The focus of this book is, from a managerial standpoint, the control of information, the extent to which such tools can enhance employee satisfaction and how best to use social media tools to attain specific outcomes including innovative collaboration. As companies turn to IT solutions as substitutes for face-to-face engagements, an understanding of the social dynamics ? how employees can best communicate, find and use information and generate motivation through computer-mediated activities is fundamental. Lingering questions relate to the strategic use of these tools; many large companies are using Facebook-like applications due to employee demand, but are not studying outcomes comprehensively or managing processes to create desired outcomes. This book fills this knowledge gap through examining the process and results of a controlled study in two companies, one in the US and the other in China. In each company “wiki challenges” were introduced to employees who were provided guidelines to produce goal-oriented outcomes. The book examine the results in each case and suggest guidelines for firms to achieve “wiki-readiness” to support innovation and co-creation.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Wikinomics How Mass Collaboration Changes Everything【電子書籍】[ Don Tapscott ]

＜p＞＜strong＞The acclaimed bestseller that's teaching the world about the power of mass collaboration.＜/strong＞＜/p＞ ＜p＞Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, ＜em＞Wikinomics＜/em＞ has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises.＜/p＞ ＜p＞This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】The Underground Eagle Strikes【電子書籍】[ Steve Games ]

＜p＞Mental Wealth:＜br /＞ The Naked Professor's Philosophy Test＜br /＞ Keep Learning Or Die＜br /＞ The Infinity Thread＜/p＞ ＜p＞Untamed Times:＜br /＞ How I Helped RFK＜br /＞ The Twin Towers And Dr. Leonard McCoy＜br /＞ When the President Comes To The Show＜br /＞ Grease Pulp Jive With John Travolta＜br /＞ Fire On Interstate 5＜/p＞ ＜p＞Operation Identify:＜br /＞ Stupid Rocket Scientists＜br /＞ Ask The Kids If You Should Divorce Their Lazy Cheat Dad?＜br /＞ Time Travelers Are Among Us＜/p＞ ＜p＞Opinion Dominion:＜br /＞ America Is The World＜br /＞ Freedom Is An Illusion Maintained By Conformity＜br /＞ Before The Bailout＜/p＞ ＜p＞The Department Of Imagination:＜br /＞ One Wiki-Leak Too Many＜br /＞ Who Trumps The Election? Our Candidates on The Apprentice＜br /＞ Los Angeles In Lock Down＜/p＞ ＜p＞Unsettling Stuff:＜br /＞ The Malevolent X-ray Man＜br /＞ Horrorwood＜br /＞ How To Tell Them Off＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】Der Online Shop: Social Media Marketing【電子書籍】[ Angeli Wolfgang ]

＜p＞Social Media Marketing＜/p＞ ＜p＞Noch scheuen viele kleinere Unternehmer und Shop-Betreiber den Einstieg in den Social Media Bereich. Viele Firmen kennen noch nicht einmal den Unterschied zwischen SEO, SMO und SEM. Doch der Vormarsch der Universellen Suche von Google verdeutlicht den Marketing-Effekt von verschiedenen Content-Formaten. Wenn Sie sich mit den Fehlern und Fallen im Web 2.0 auseinandersetzen, ist es einfacher, eine ordentliche Social Media-Strategie f?r das eigene Marketing aufzubauen. Lernen Sie das enorme Marketing-Potenzial anhand von Fallstudien kennen. Social Media Marketing verbessert die Bekanntheit, optimiert den Kundenservice, erh?ht den Umsatz und steigert die Seitenzugriffe.＜/p＞ ＜p＞Online-Reputation-Management＜/p＞ ＜p＞Nicht nur etablierte Unternehmen profitieren von einem guten Ruf. Neuen Webseiten bietet Social Media hervorragende Plattformen zum Aufbau einer Reputation. Viele Mitarbeiter und Unternehmen engagieren sich in sozialen Netzen und Business-Netzwerken. Aussagekr?ftige Profile und Gastbeitr?ge im Web steigern dessen Nutzen. Die eigene Homepage profitiert ebenso von den Angeboten des Web 2.0 wie ein Blog, Microblog, Forum, Wiki oder Social Media Newsroom. Zudem bieten sich externe Content-Portale als Werbeplattformen und Traffic-Lieferant an, wenn Sie darauf PDF-Dokumente, Videos, Bookmarks, News und Pressemeldungen publizieren.＜/p＞ ＜p＞Social Media Hilfsmittel＜/p＞ ＜p＞Es gibt viele sinnvolle Hilfsmittel, Webdienste und Tools zum Marketing, Management und Monitoring von Social Media. Damit behalten Sie den ?berblick ?ber eigene Aktivit?ten und fremde Konversationen. Alle gro?en Social Media Portale stellen Buttons, Plug-Ins und Widgets bereit, mit denen Sie Marketing f?r die eigenen Social Media-Aktivit?ten betreiben k?nnen. Management-Tools helfen Ihnen bei der Kommunikation im Social Web und bieten Ihnen einen guten ?berblick (Dashboard). Mit Keyword-Alerts, Monitoring-Tools und Klick-Statistiken beobachten Sie automatisiert, was im Web ?ber Sie und Ihr Unternehmen gesprochen wird.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

【電子書籍なら、スマホ・パソコンの無料アプリで今すぐ読める！】The Wikinomics Way【電子書籍】[ Don Tapscott and Anthony Williams ]

＜p＞In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams showed how mass collaboration was changing the way businesses communicate, compete, and succeed in the global marketplace. In 2010, they released Macrowikinomics which examines the growing power of the principles of wikinomics and how businesses and communities are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. Now, in The Wikinomics Way, Tapscott and Williams argue that the world has reached a historic turning point: Just as the printing press expanded freedom and fostered new forms of personal expression that led to new social orders and institutions, the Internet is reweaving the fabric of society as millions people connect and collaborate. For better or worse, connectivity is leading to profound change. There is no guarantee that, once unleashed, these changes will always lead to good. But if guided by the principles of wikinomics, organizations that harness this new force can spur social and economic innovations.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。